The Search Engine Algorithm Black Box

hide your ip address – Free Proxy Search Engine with No Sign up Needed! Since examples, my attempts to determine the weighting applied by the search engine algorithms for social media links and customer experience metrics have yielded little in the way of solid conclusions. I doubt that i am the only person that is struggling on their attempts to backward algorithm ranking factors. A review of SEOmoz’s search engine ranking factors indicates that this only two variables with over 70% of participants agreeing upon as being of very excessive importance are “Keyword-Focused Anchor Text from External Links” (73%) and “External Link Popularity” (71%).

Back the day (circa 2002), when a site in some sort of moderately competitive category had: 1) zeroed in on and unique identify tags on each and every page; 2) appropriate keyword density on each internet site for the zeroed in on term(s), together with 3) a healthy number of backlinks and easily navigated internal links, than the site would usually tend to rank reasonably well. Of course, if the site did not naturally attract backlinks, a mix of press releases, connection farming, together with purchased links was a simple way to add usb backlinks (not surprisingly my knowledge with link farming and purchasing inks is dependent on what a friend explained). Just about everything one needed to know about on-page ranking factors may be learned from studying the material with BruceClay. com

Attempting to understand the weighting elements in the search engine ranking algorithm has become much more complicated. Although I suspect user experience metrics may become increasingly important position factors (bounce rate, stop rate, period on page, etc), the only two user experience factors i can confidently discuss are: 1) load time, together with 2) clicks to a secure server pages. Shiny Cutts has indicated that fast load times can have a positive effects on rankings, and at a December 2008 meeting a MSN product manager told me they were applying clicks onto secure servers for a proxy for conversions being a factor in your MSN PPC quality score algorithm.

The dispute of determining the impact of social networking links is illustrated through the early speculation about Buzz and its likely impact on SEO rankings Inside my limited and very small scale testing, I’ve yet to find definitive evidence that will Buzz links provides a meaningful SEO benefit (of course my testing may be of limited validity as a result of my pitifully small following on Buzz). I find the lack of impact of Buzz links in my testing a bit ironic when the topic is all the beginning speculation that Buzz can have a competitive gain versus Twitter since it was assumed may well pass on even more link juice with Google rankings.

I am also finding that will as the search engine results positioning algorithms are starting to be more sophisticated, that makes some facets of my role in web optimization more challenging. A client recently obtained an initial page position on all three major search engines for the phrase “temporary surface protection” virtually entirely through internal site linking with only limited the help of me. (Granted it is not a competitive term, nevertheless it cannot be a fully good thing if a client can achieve good rankings without the need for my consulting simply utilizing a basic tactic that’s worked well for many years).